Agency insights to enhance your campaigns

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Win new pitches

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Understand client audiences

TRUSTED BY THE WORLD'S BEST AGENCIES

Fast track your growth and make data-driven decisions

Explore changing consumer trends and optimize your strategy with GWI insights.

Get clients in front of the right audiences Identify your client’s ideal audiences, then use our insights to build campaigns with specific appeal.

Extend your client's reachTake your client’s offer into new markets, confident you’re saying the right thing to the right group, in the right way.

Make award-winning work Raise your professional profile by creating the sort of highly effective work that attracts attention - and new business.

Understand real consumers with data from real people

Understand real consumers with data from real people

We run online surveys in 50+ markets to collect responses from internet users across all corners of the globe. Our data represents online populations - not national populations, and our sample sizes vary per market according to population and online penetration. Our data is weighted for accuracy, cleaned to maintain robustness, and updated quarterly to ensure freshness.

Want free, bespoke consumer insights for your next pitch?

Want free, bespoke consumer insights for your next pitch?

Tell us what you want to know about your client’s audience, and we’ll build you an interactive, pitch-ready data dashboard that's easy to use and packed with actionable insights. Free of charge, no commitment. Ready to blow the competition away?

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Say hi to GWI Spark

GWI Spark, our AI assistant, connects busy teams to real survey data from nearly a million consumers. Get reliable insights in seconds to ignite your creativity, sharpen sales pitches, and fuel your next move.

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Hear from some of our fans

Our platform is respected by the industry and trusted by peers.
We’re obsessed with making your user experience exceptional and we’ve got the customer reviews to back us up.

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"Very detailed and easy to use and interpret. Support is also really strong, as was the training I received when onboarding to the platform."

Verified User in Marketing and Advertising

"The breadth and depth of coverage ensures that I can deliver holistic thinking to clients, regardless if the ask spans markets, channels and/or audiences."

Anthony K., Head of Data

"An easy to use interface, the ability to select and combine different survey data, fantastic reports, updates and events and superb customer service."

Jo B., Senior Strategist

“Global coverage of the data with the ability to cross-compare with ease. Platform is really easy to use compared to other audience data players in the market.”

Verified User in Marketing and Advertising

Understand your clients’ audiences

Get rock-solid answers to your clients’ audience questions. Whether you’re working on a pitch, developing a global strategy, or creating a brand story, GWI gives you instant access to on-demand insights that can make all the difference.

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0K+Profiling points

Get the latest agency insights and reports

Agency life isn’t easy; GWI can help. Navigate real world challenges and future proof your offer with ready-made insights and agency reports that keep your finger firmly on the pulse.

Track brands and audiences across marketsSee how your clients - and competitors - are performing in 50+ markets around the world, profile audience consumption habits, and use the results to find untapped opportunities - fast.

Research current market trendsUnderstand what’s hot - and what’s not - in the market right now, then use that information to impress prospective and existing clients with data-led insights to turbocharge their strategy.

Build best-in-class strategiesGet the consumer insights you need to build bullet-proof strategies on-demand so you can drive your media buying and planning, enhance your audience profiling, and win more pitches.

Success story

Using GWI to generate relevant insights gives us a competitive edge.

Independent agency, Bright/Shift used GWI to shape a high-impact go-to-market strategy for their sustainable furniture client, generating 41K in revenue in the first month.