Retail insights to transform your strategy
Unlock retail sector data on demand
See what drives buying behavior
Understand purchasing power
Explore market segmentation
See what drives buying behavior
Understand purchasing power
Explore market segmentation
Dig into our up-to-date retail research and see what drives your consumers
Create highly targeted adsSay the right thing, to the right audience, at the right time, so that every message inspires them to buy.
Drive consumer engagementAttract attention with striking stats and cool collaborations, to keep your customers coming back for more.
Expand into new marketsTake your retail offer into new territories or onto new platforms with our insights, so that everything you say is relevant to your new audience.
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We run online surveys in 50+ markets to collect responses from internet users across all corners of the globe. Our data represents online populations - not national populations, and our sample sizes vary per market according to population and online penetration. Our data is weighted for accuracy, cleaned to maintain robustness, and updated quarterly to ensure freshness.
Step into the minds of shoppers with GWI’s retail insights - from what gets them spending, to what brings them back for more. If you want to transform browsers into buyers, our data can make all the difference.
0B+People represented
0K+Profiling points
Understand what’s hot - and what’s not - among consumers, then use that information to take your offer to a whole new level. Build bulletproof strategies, create standout ads, and showcase your brand like never before using our unique retail trend insights.
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Analyze current retail market trendsIdentify and track retail trends among your audience. Profile their consumption habits and use the result to find untapped opportunities - fast.
Keep up to date with changing preferencesRetail is always evolving. Track your audience's online shopping preferences and emerging in-store trends to optimize their experience.
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Explore what drives retail consumer decisionsGet a high definition picture of purchase drivers and incentives, so you can build the right strategy for success and craft laser-focused campaigns.
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Discover retail consumer demographicsWith data from 53 countries representing the views of 3B consumers, GWI gives you the insights you need to understand exactly who you’re selling to.
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Success story
Avery Dennison
See how this global company’s apparel division used strategic audience insights to bring fashion brands and retailers closer to consumers.
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GWI Spark, our AI assistant, connects busy teams to real survey data from nearly a million consumers. Get reliable insights in seconds to ignite your creativity, sharpen sales pitches, and fuel your next move.
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Our platform is respected by the industry and trusted by peers.
We’re obsessed with making your user experience exceptional and we’ve got the customer reviews to back us up.
"Very detailed and easy to use and interpret. Support is also really strong, as was the training I received when onboarding to the platform."
Verified User in Marketing and Advertising
"The breadth and depth of coverage ensures that I can deliver holistic thinking to clients, regardless if the ask spans markets, channels and/or audiences."
Anthony K., Head of Data
"An easy to use interface, the ability to select and combine different survey data, fantastic reports, updates and events and superb customer service."
Jo B., Senior Strategist
“Global coverage of the data with the ability to cross-compare with ease. Platform is really easy to use compared to other audience data players in the market.”
Verified User in Marketing and Advertising
Get up close and personal with custom market research that offers tailored answers and unparalleled insight on your target audiences.
Need more bespoke retail insights?
Get up close and personal with custom market research that offers tailored answers and unparalleled insight on your target audiences.
Audience profiling
Dig deeper into your target segments using over 50K profiling points
Brand measurement
Measure your brand's health and performance among your target consumers, then benchmark it against your competitors
Segmentation
Create or integrate a segmentation solution to power your marketing strategy
Packed with all the latest insights marketers need to know. You’re welcome.
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